HISTORY
Formed nearly 25 years ago, Gregory Thomas Associates
are specialist in corporate communications literature and direct response
materials. The award-winning company produces a diverse range of strategic
marketing support collateral - brand analysis, development and implementation,
advertising and marketing materials - for clients in Los Angeles, New
York, Sydney, Auckland, Vienna, Tokyo and Osaka. Gregory Thomas has been
the sole owner and principal since its inception.
SIZE
GTA maintains a limited number of full time employees
(4) with an extremely large network of support staff. GTA has a bank of
tried and proven experts in all fields that are called on a per-project
basis as needed. We have never hired an unknown commodity to work on a
project. All employees of GTA work in the creation of direct marketing
materials and are multi-faceted in writing, design, and marketing. There
are no secretaries, no account executives -by design and the client deals
directly with the principal.
SCOPE
Gregory Thomas Associates serves as creative
consultants to corporations in the business, industry and service sectors,
including Litton Industries, CBS Television Network, IBM, The Federal
Reserve Bank of San Francisco and Seagram's International.
During the past nine years, GTA has added tourism accounts to its roster
with such key clients as the Australian (Government) Tourist Commission,
Queensland (Australia) Travel & Tourism Corporation, New South Wales Tourism
Office, New Zealand (Government) Tourism Board, The Austrian National
Tourist Board, Quantas Airways and Singapore Airlines.
In collaboration with its sister design firm in Osaka, GTA developed identities
for National Panasonic, Maruni Furniture (Japan's largest furniture manufacturer)
as well as the design of city parks in the Osaka area. GTA completed trademark
development and system applications for Japan's HONMA Corporation, one
of the world's largest commercial contractors and builders.
GTA has won numerous national and international design awards. Included
is a Gold Quill from the International Association of Business Communicators
for the TRW publication, "QUEST," as well as awards for the best corporate
identity programs in the United States for numerous years. In 2000, GTA
has won a bronze from the Summit Awards in New York and a bronze from
the New York Festivals and continues to win international awards.
GTA has also received awards from the New York Art Directors, the Type
Directors Club, the American Institute of Graphic Arts, and the Los Angeles
Art Directors Club. The company has been featured in many prestigious
graphic design publications including Print magazine, Communication Arts
magazine, Trademarks and Logotypes of the World, Expressive Typography
and many publications in Japan and Europe. GTA has received an award from
the Tokyo Type Directors Club and had selected works published in "Logotypes
of the World"(Japan). GTA has won several medals in direct marketing competitions
including a Silver and Bronze from the Direct Marketing Creative Guild
and a Gold and Silver in direct marketing from PATA. GTA has also received
Summit Awards for branding in 1999 & 2000.
In 1991, the Australian Tourist Commission awarded the prestigious 150
page "Destination Australia" book to GTA, the first time the book had
been created outside Australia. Response was so positive that GTA was
awarded the contract for three consecutive years including a variety of
publications and direct marketing materials. These materials included
direct market response mechanisms, trade ads, incentive marketing materials.
Upon being awarded the international branding for Kahlœa by Allied Domecq,
GTA developed a new global voice for the liquor. The branding program
launched in spring 1998, created industry wide attention. In response,
Allied Domecq awarded the international branding program for Baskin-Robbins
ice cream to GTA in spring 1999. GTA's unique solution, completed in Fall
1999, created world wide attention.
GTA launched a flexible identity system for Edmunds.com
- a 30-year old car buying research and information publishing company.
GTA completed work on logos and applications for Edmunds
Live! Test Drive Tour. GTA has completed new branding projects for
AccentCare, Inc.,
a company that assists seniors and their adult children with at-home assisted
living and other care management services.
GTA has developed a brand identity for the University/Exposition Park
area of Los Angeles that captures the architectural, educational, religious
and culturally diversity it has to offer.
Always looking to the latest trends. GTA expanded their services to include
new media in 1994. GTA has completed the redesign of the Palm
Springs Desert Resort Visitors and Conventions Bureau website as well
as the USC Annenberg School of Journalism, the Western
Knight Center website, the USC
Annenberg School of Communication website. Recently, GTA has completed
the USC Arts
Initiative 5th Annual Festival of the Arts website.
Gregory Thomas has written and designed a book on branding and logo development
titled
"How to Design Logos, Symbols & Icons" from Northlight Books. The
144-page book contains interviews and comprehensive step by step case
studies from over 24 designers and design firms including GTA. Greg's
book is very popular and on sale at most book stores and on the internet.
Mr. Thomas has begun work on his next publication, "Branding U."
A study in the brand equity of universities and colleges.
AWARDS
New York Type Directors Club
Art Directors Club of LA & NY
International Typographic Association 7th Poster Biennale (Poland)
Lahti Poster Biennale 3+4 (Finland)
Art Museum Association of America Award American Corporate Identity 1,2,3,9,13
and 16
IABC Gold Quill Award of Excellence Communication Arts Magazine
How Magazine Self Promotion
Tokyo Type Directors Awards
PRINT Magazine Computer Graphics 1991
Medallist- Silver/Bronze 9th Annual Pioneer Awards
Medallist- Gold -Pacific Asia Travel Asso (PATA) 1993, 94, 96
Medallist- Silver Golden Bell Public Relations 1998
Medallist- Bronze Summit Awards 1999, 2000
How Magazine Advertising Excellence
Medallist- Bronze New York Festivals 2000
and Many More
EXHIBITED
TGI Gallery (Japan)
Best of LA design exhibition (Europe)
Mead Library of Ideas
Government exhibit of USA Posters (Australia)
Green Collection (Japan)
Warsaw Poster Biennale
Lahti Poster Biennale (Finland)
Adrian Awards (USA)
PATA (India)
and Many More
PUBLISHED
Graphis Annual (Switzerland)
Kateigaho (Japan)
Graphic Design Magazine #69 (Japan) featured
Typografische Monatsblatter (Switzerland) featured
IDEA Magazine (Japan)
Graphic Design: USA featured
Typos (England)
World Graphic Design Now (Japan)
Expressive Typography World Trademarks & Logotypes 1&2 (Japan)
Graphis Posters (Switzerland)
Portfolio Magazine (Japan) featured
American Corporate Identity 1, 2, 3, 4, 9 and 13 Letterheads of the World
(Japan)
Logotypes of the World 1, 3 (Japan)
PRINT Magazine Computer Graphics 1991 MicroMedia Magazine (feature)
New California Logotypes
Restaurant Logotypes
Aldus Internet Magazine (feature)
Step-by-Step (feature)
Graphic Design USA 2000 (feature)
FORM Magazine, Germany (feature on online education)
Packaging Graphics + Design (Rockport Publishers)
Brochure Design 6 (Rockport Publishers)
Color Graphics: The Power of Color in
Graphic Design (Rockport Publishers)
Information Graphics & Visual Clues (Rockport Publishers)
and Many More
