Strategic Asia Branding

AS GREGORY THOMAS ASSOCIATES JOINS FORCES WITH SINGAPORE'S I. DENTITY CREATIVE SERVICES PT LTD


Award winning branding and identity firm Gregory Thomas Associates has formed a strategic partnership with Singapore-based I.dentity Creative Services Pte Ltd. This partnership enables Gregory Thomas Associates to extend their reach to clientele in Asia while better serving their American and European clients who are based in the East.

Gregory Thomas, principal of GTA, conducted extensive research and numerous interviews with potential collaborators before selecting I.dentity Creative Services. Established in 1995, I.dentity Creative Services Pte LTD provides strategic design communications and pre-IPO branding for clients in Singapore, Hong Kong and China and is a perfect complement to the design services offered by GTA. In November 2001, the Singapore-based firm expanded to Beijing and saw the successful launch of KISS N BAKE, a leading bakery retail brand amongst other growing consumer product clients. Other corporate clients include Beijing FullStar Electric Car, Feilu Air-conditioning Company, the Singapore Chamber of Commerce & Industry in China (SingCham) and ZhengDa Group of Companies.

Gregory Thomas is a pioneer in cross-cultural design and has been servicing countries in the Pacific Rim for nearly 20 years. Thomas has worked with a number of prestigious Asian companies including National Panasonic, Maruni Furniture and Honma Development. Furthermore, Thomas views this collaboration as an excellent opportunity to work with clients in Hong Kong, Taiwan, Guangzhou, Shanghai, Beijing and Singapore.

"We were fortunate that in doing our homework, we understand the differences between the way we do business in the United States and the way it is conducted in countries steeped in tradition and cultural nuances," said Thomas.

Thomas' counterpart at I.dentity is company founder Winnie Lim. Educated and trained in the United Kingdom, Lim has over fourteen years experience in the advertising and design profession. As Managing and Creative Director of I.dentity, Lim has guided her firm into new areas of design and new opportunities in the Asian market. Lim also shares Thomas' passion for involvement in the academic community where she serves as an External Assessor to the LaSalle-SIA College of the Arts in Singapore .

"We believe that our years of cross-cultural design experiences can bring to the clients the best of EAST and WEST resources in forming their strategic market communications in Asia. With this strategic alliance with GTA, a useful platform is formed to help Western companies further explore the immense and individualistic markets in Asia, especially tapping into the growing markets of China. Our base in Beijing and our China experience is a valuable resource for companies new to the Chinese markets. I.dentity has always focused on building clientÕs brand equity, retail marketing communications as well as repackaging pre-listing corporate identity for businesses," stated Lim.

Gregory Thomas Associates feels extremely fortunate to have found a resource such as I.dentity Creative Services Pte Ltd. Thomas recognized the common bond reflected in the quality of work between the two companies, the shared entrepreneurial spirit and a strong kinship with Lim as well. "We learned over 20 years ago that, in order to have successful business partners in Asia; trust, honor and candor are the first priorities in a collaboration such as this." says Thomas.

Contact: Gregory Thomas
gregory@gtabrands.com

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